Brand & Consumer Collecting Intern

Brand & Consumer Collecting Intern

지원분야

모집부문

레드불 Brand & Consumer Collecting Intern

업무내용

1. Execution of the Sampling Program

Ensuring the Student Marketeer Team are true Red Bull representatives and a tangible face of the brand through

adequate recruitment & guidance to Student Marketeer Team. Ensure that Student Marketeer approach consumers in a natural and charming way to:

- Communicate our product propositions – how these will serve either a functional &/or refreshment need state.

- Drive trial by offering consumers the right Red Bull product in relevant occasions to influence consumer understanding and repurchase.

- Support sales teams through effective sales support.

Support Student Marketeer Team with clear expectations and guidelines for achieving targets & other sampling goals, including coaching on how these.

2. Execution of the University Program

- Guiding and supporting Student Marketeers to drive Red Bull trial, increase brand awareness and foster a positive

product and brand perception within their respective universities.

- Support in driving mental & physical availability on and around university campuses by working with sales teams to provide coaching and training to Student Marketeers.

- Responsible for working with sales on national tender pitches and maintaining strong relationships with key account groups and partners which are university related.

3. Product and Packaging Innovation & POS Implements

- Support Brand & CC Specialist to ensure global POS toolkit is used effectively in order to adhere to brand

guidelines and appropriately represent the brand; as well as meet country needs and objectives.

- Support Store communication strategy, recommend and support trade activity proposals – pushing the brand

guideline whilst protecting the brand image.

- Support Create and develop all channels of communications that contribute to the timely execution of Red Bull

initiatives at internal, trade or shopper lever.

4.General Program Management

- Support Brand & CC Specialist to encourage great reporting and manager coaching within Red Bull University as

well as maintain your own top-notch community management.

- Ensure the proper forecasting and fulfillment of all POS & Fleet inventory

- Ensure on target usage of all Student Marketeer systems

- Create and manage monthly, quarterly and annual Consumer Collecting Dashboards

고용형태

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모집인원

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지원 자격

학력

학력무관

직무관련

EDUCATION REQUIREMENTS: Advanced undergraduate students, post graduate students or recent graduates LANGUAGE REQUIREMENTS: Prefer Fluency in English & Korean (verbal & written)

지원서접수

접수기간

04월 19일 18:00 ~ 05월 09일 18:00

(채용시 조기 마감될 수 있습니다)

문의처

02-3670-7068 sarah.park@redbull.com

전형절차

1차 서류면접 - 2차 실무 면접 - 3차 임원 면접

추가 정보

Take your talents from the classroom to the workplace. From day one, you'll have the opportunity to dive deep into topics, take ownership of tasks, support projects and contribute based on your strengths and passions. Red Bull Gives Wings to People and Ideas. Join our team and bring this mission to life while gaining essential skills for your professional future - maybe a future with Red Bull.

The Brand & CC intern works on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption.

Working closely with our Brand & CC Manager and specialist, assists in two marketing functions (Sampling & University Activity) which aim to grow our user base and strengthen brand love among our target group.

The Brand & CC Intern works with whole Marketing teams to recruit & retain a casual workforce of energetic and passionate brand ambassadors. Also, support managing integration of impactful sales support programs, working cross functionally on new ways to excite our consumers.