문장 스크랩

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복사

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공유

1. Who am I? I am a person who thinks and acts from the customer's point of view. Based on this thought, I signed an MOU with the company and operated a self-recovery device booth at the CES World Consumer Electronics Show. Due to the impact of Corona 19, the CEO and the director were absent, so I had to run the booth alone. Rather than doing a lot of work, I focused on the clients I would be responsible for. Through the survey, I was able to find out the areas of pain that consumers often feel, the pain they feel by age, and the changes in their lives after the Corona period. Since most people were unable to go to the hospital due to COVID-19 in common, I drew sympathy by talking about this part. For women in their 40's and older, I've communicated how the product works and treats it, considering a common area of wrist pain from housework. Also, I evoked empathy for people in their 60s and over, who have the highest percentage of purchases, by explaining why people of the same age group were satisfied with their purchases. One old couple said: You know more about me than my son. The elderly couple came to trust in the product and felt the need for it, so they purchased the same number of sales during last year's exhibition in one day at the site. I ran a booth with an unrelated major, not a technician, but I think that my efforts to understand from the consumer's point of view succeeded in convincing the consumer's mind. During the exhibition, customers who listened to the explanation were satisfied with the product description and made a purchase or meeting appointment, so I was confident that the product description method was going well. While explaining, I checked the reaction in the middle and reflected it in the feedback afterwards. Also, I used the product as a service to the nearby booth staff and explained how to use it and its effects. Through these people, I was able to get product reviews and evaluations in the field. I've come to realize that selling a product should not be decided simply by being familiar with the functional aspects, it should include understanding the consumer who actually buys it. Using this experience as a stepping stone, I will always proceed with my work with the mindset of thinking of the consumer, even if situational variables arise. 2. Why ab in bev especially GMT I have experience putting ideas into practice. There is an example of selling a mask patch. I found a problem in the market situation that consumers felt high demand for masks and felt stuffy, so I thought it would be nice to have an item to solve this problem. I found a mask patch company, bought it in bulk, and tried to sell it. I tried to sell it on Children's Day in the Han River, but contrary to expectations, people did not wear a mask in the Han River and it was not sold. I did not give up and proceeded directly to the next strategy. Selling products to Southeast Asia. I made money by selling products online. In addition, various products such as cosmetics and vehicle products were sold. But I am most satisfied when I sell my favorite products. For me, beer is really love itself. I have always tried to be a class president and a leader. This is because when I get a position, I constantly strive and develop myself to act accordingly. Abin bev has a variety of product lines, so marketing can be carried out according to a large number of customers and countries. What I felt while selling various products was that when I was proud of the product, I could concentrate on my work more diligently and the sales results were good. I want to go into the best company and sell the best beer properly. I always have a sense of ownership when working. Whether it's a part-time job or a live broadcast, I cherish the opportunity and do my best. These efforts and passions were eventually recognized by consumers, which led to sales. It's not just about money, it's the act of selling products and satisfying consumers. I feel alive when I constantly challenge and pursue new things. This is why I thought GMT was a good fit for me. If I join the company, I will be able to put what I imagined and planned into practice. Not only that, it's quite attractive that I get more privileges as much as I work hard. If I participate in the GMT internship, I want to gain practical experience and then become a talent who is put into actual work through a 10-month project. 3. What experiences do I have? I have experience participating in the Busan Food Fair with a company that operates a traditional liquor subscription service. The CEO was very proud of his traditional liquor, but he thought that the product was good enough that consumers would naturally come to him. He participated in exhibitions every time, but had no real income. I signed an MOU with this company and started working together. When I drank it myself and did a survey with young friends around me, the response was quite positive. But the lack of awareness of the subscription service itself. Therefore, I thought that it was necessary to draw attention first. So, I went to various exhibitions and tried to figure out the cause of the popular booths. Through this, I made a plan to sell the image of traditional liquor in trendy hanbok so that it does not feel old. Actually, I contacted the hanbok companies in downtown Busan to collaborate. As a lot of tourists come to the exhibition, I suggested to a hanbok company that I would promote the hanbok rental service to consumers at the booth and sell related goods, and the contract was concluded. The results are great. Achieved sold out 3 times. In addition, various events such as drawing events are held to gather people into booths. Achieved 230% of existing sales through 3 days of booth operation. Through this experience, I would like to contribute to the sales of ab in bev's products based on my experience of finding and connecting items that will lead to synergy. What project do you want to participate in our team? [Dream of the king of beer with premium beer] I have experience in entering the market through premium strategy and earning sales through customized marketing. If I join Ab in bev as an intern, I will do my best to expand market share through premium beer in the future. I sold premium foot packs to Southeast Asia through an e-commerce project. To differentiate them from off-the-shelf products that only focus on exfoliating, I looked at the reviews consumers felt when using the product. Additionally, I chatted with 150 buyers of a competitor's product to ask for product feedback. Many consumers feel pain, and they have a desire to buy a pain-free product. As a characteristic of the foot pack, we emphasized the part that added moisturizing function to exfoliating dead skin cells and the part that received non-irritation certification as a functional premium to appeal. In the video format that Southeast Asians watch on social media, we created content in consideration of customer needs to induce an influx of people. The effectiveness of viral marketing was so good that it achieved 250% of sales in the US. I have come to realize that even if the market is small, if we understand the needs of our customers and establish a strategy, we can achieve sufficient results. If there is an opportunity through internship, I would like to take charge of Hanmac. Hanmac, a premium beer, is the product that satisfied me the most. It was quite attractive because the rice caught the peculiar smell of beer. Not only that, but it was soft and smooth to the throat with not too much carbonation. I think it is a product with characteristics that overcomes the problems experienced by existing beer consumers. I want to reach out to consumers by devising a strategy to highlight these aspects to consumers more.