마케팅원론

[기출문제] 한양대학교 서울캠퍼스 마케팅원론 2024-2 기말 기출문제 (정답 포함)

minaais

2026.04.22 12:07

1. 시험 정보

학교/과목	한양대학교 서울캠퍼스 마케팅원론
시험명	2024-2 기말고사
문항수/형식	객관식 4개
교수명	-
정답/해설	✅ 있음
파일형식	-

2. 출제 범위 & 키워드

마케팅 관리의 가격전략, 광고 의사결정, 신제품 실패 요인, 고객지각가치 평가

📚 키워드
침투가격전략, 광고 메시지 전략, 시장 규모 추정 오류, 신제품 실패 요인, 설문·실험 조사, 지각된 가치 평가

3. 기출 미리보기

1) Companies that set a low price for a new product in order to attract a large number of buyers and a large market share are using the ________ strategy.
A) market-skimming pricing
B) market-penetration pricing
C) cost-plus pricing
D) inclusive pricing
E) exclusive pricing

4. 자료 보기

[기출문제]

2) The decisions about impact and engagement of an advertisement fall into the category of ________ decisions.
A) sales objectives
B) budget
C) message
D) media
E) advertising evaluations

3) Which of the following is a common reason for new product failure?
A) incorrect estimation of the market size
B) low product development costs
C) ineffective social marketing campaigns
D) low selling prices of products
E) patent ownership exclusively held by the company

4) The perceived value of different product offers can be reasonably assessed by ________.
A) conducting a SWOT analysis
B) preparing demand curves
C) conducting surveys and experiments
D) collecting data about competitors' offers
E) setting a benchmark for product quality

[정답]

2) The decisions about impact and engagement of an advertisement fall into the category of ________ decisions.
A) sales objectives
B) budget
C) message
D) media
E) advertising evaluations
답: D